The commercial in which Anadolu Efes Sports Club players featured without knowing anything and Anadolu Efes fans surprised the players performing the song “Senden Daha Güzel” won another award. The commercial was deemed worthy of an award at the MediaCat Felis Awards for “Corporate Image, Strategy, Relations” within the “Creativity” category.
The Felis 2013 Awards, held by MediaCat, were awarded at the ceremony in Çırağan Palace. Anadolu Efes Sports Club’s commercial, broadcast in early 2013 to attract substantial attention in social media and get a record-breaking number of views, won an award for “Corporate Image, Strategy, Relations” within the “Creativity” category.
The creativity category, included in Felis for the first time this year with an award to the Anadolu Efes commercial, featured a brand new method for the assessment stage. Instead of a merely subjective jury assessment, a new assessment method based on “measured impact” was used. For this, the Adwatch data produced throughout the year by Ipsos and the neuro-tests carried out by ThinkNeuro with the EEG method were relied upon. During the assessment stage, these scientific data accompanied the jury’s views. The data from the Adwatch research, regularly measuring the most remembered and liked commercials every week, were also utilized. The Anadolu Efes commercial obtained one of the highest scores after all these phases, and after being presented to the assessment of the jury, it was ranked first in its category.
In this unforgettable commercial that has won award after award with a place clinched in the viewers’ hearts, the basketball players had featured in the video without knowing anything and Anadolu Efes fans had surprised the players performing the song “Senden Daha Güzel”.